Top 5 Beauty Retail iOS Apps in France - Q1 2022 Performance

In Q1 2022, the top 5 beauty retail apps on iOS in France showed distinct trends in weekly downloads and active users, providing a snapshot of their market performance. The data, sourced from Sensor Tower, offers a closer look at SEPHORA - Maquillage, Parfum, Nocibé, KIKO MILANO - Makeup & beauty, Beauteprivee - Ventes privées, and BEAUTY BAY.

SEPHORA - Maquillage, Parfum saw its weekly downloads peak at roughly 20K in mid-January, followed by a decline to 6.8K by mid-February, and then fluctuating around 7.4K to 9.1K until the end of March. The app's weekly active users started at 57K in late December, reached a high of 73K in early January, and then stabilized around 54K to 59K through March.

Nocibé experienced a more stable download pattern, peaking at approximately 5.1K in late December and gradually declining to around 3.2K by the end of March. The weekly active users showed a consistent decline from 12.6K in late December to about 9.4K by the end of the quarter.

KIKO MILANO - Makeup & beauty had its highest downloads at around 4.9K in early January, with a gradual decrease to about 1.9K by the end of March. The active user base saw a peak of 7.4K in mid-January, followed by a decline to approximately 4.2K by the end of the quarter.

Beauteprivee - Ventes privées maintained a steady download rate around 2.7K to 3.8K throughout the quarter. The weekly active users ranged from 33K in late December, peaking at 34K in mid-January, and then settling around 30K by the end of March.

BEAUTY BAY showed more modest download numbers, peaking at about 3.3K in late December and decreasing to around 1.5K by the end of March. The active users began at 17.5K in late December, with a slight decrease to around 14K by the end of the quarter.

For a more detailed analysis and further insights, visit Sensor Tower.